MIMI DUTTA has been named creative director of Business 2.0,
DAMON DARLIN has been named senior editor and
SUSAN ORENSTEIN and
ANDY RASKIN have been hired as senior
writers. Dutta joins Business 2.0 from Sports Illustrated Women, where she oversaw the magazine's redesign. Darlin was Business 2.0's executive editor before the title was bought by Time Inc.
Orenstein was a feature writer with the Industry Standard, and Raskin joins Business 2.0 full-time after serving as a frequent contributor.