Fifty-seven percent of consumers use their smartphones to assist shopping activities in store. According to new data from CFI Group's report "Holiday Shopping 2014: Shutting Down the
Showroom Effect," which surveyed 1,000 U.S. consumers and is sponsored by EBay Enterprise, 60% of survey respondents compare retailer's prices to their online competitors, while 63% use their phones
to check prices at other local stores. Electronics retailers are at the highest risk for suffering lost sales due to showrooming. Asked specifically what type of goods they showroom, 70%
of consumers who have engaged in the practice said electronics, followed by apparel and accessories at 47% and toys at 43%.
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