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Around the Net
New Ram CEO Aims To Move Brand Forward
- Detroit News, Friday, October 31, 2014 8:06 AM
Ram Truck's new CEO and President Bob Hegbloom has big plans for taking on the big truck brands across town at GM and Ford. Ram is already the fastest growing truck band in the U.S. and wants to grow sales 34% to 620,000 trucks and vans by 2018. The company just launched "Just the Facts," an effort to get beyond mythologizing trucks.
