Around the Net
Diversity Is The New Traditional In Advertising
- Minneapolis Star Tribune, Monday, November 3, 2014 8:06 AM
General Mills and Target are among top-tier brands featuring biracial and same-sex partners in campaigns that reflect the changing definition of what constitutes "traditional." "Family is just family, no matter how it shows up,” said Jennifer Johnson, a former agency creative director who now teaches advertising and brand strategy at the University of Minnesota. “Advertising professionals tell stories that come from the truth. And when clients give us the green light to tell the whole story, we step on the gas.”
