McDonald’s has launched a combo smartphone app/game promotion in Australia. The effort evinces a digital strategy involving up to a $100 million spend. The “Drop into
Macca’s” (McDonald’s in Down Under) can be downloaded from Apple’s App Store or Google Play. Players guide a daredevil skydiver to a McDonald’s, moving him to avoid
collisions with screaming goats and such. More than $1 million in free food will be given between Oct. 29 and Dec. 23.
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