Around the Net
Hotels Move Forward with Smartphone Door Opening
- Mobile Marketer, Wednesday, November 5, 2014 12:47 PM
While hotels have been struggling to leverage mobile keys for years due to a fragmented smartphone industry, varying mobile signal standards and pricey lock system upgrades, Starwood Hotels and Hilton Worldwide are making them a reality with roll outs planned for this year and next. Starwood Hotels has launched the mobile technology at its Element, 10 Aloft and W Hotels, with plans for 140 more of its properties to receive mobile keys in 2015.
