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Mercedes-Benz Beats Others In Ads
- Adweek, Thursday, November 6, 2014 9:39 AM
A new study from Phoenix Marketing finds that Mercedes-Benz marketing communications — television, print, digital and out-of-home —are more effective than those of any other luxury auto brand. The research is derived from responses to 250,000 advertisements over the past 18 months from Lexus, Mercedes, Audi and BMW.
