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Taylor Swift Hits Million Record Sales The Old/New-Fashioned Way

  • NPR, Thursday, November 6, 2014 9:39 AM

Taylor Swift has done the impossible. She sold over 1.287 million of her new album, "1989," in a week, according to Nielsen SoundScan, putting her next to the soundtrack to the movie "Frozen." Part of her success is both her "be everywhere" approach to traditional promotion, and social media savvy by doing things like Spotify and having a personal one-to-one connection with fans on her Twitter #taylurker feed.

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