Van Heusen is supporting Career Gear, which provides "professional mentoring, life-skills and clothing to help economically disadvantaged men," through "Give a Shirt," where the
company is donating 10,000 dress shirts via social media activations. The company is also enticing people to participate by offering such items as NFL tickets and gear signed by Steve Young and Jerry
Rice, all supported by a multi-media campaign that includes print, Internet and on-site activation at Monday Night Football.
Read the whole story at NYSportsJournalism.com »