Toys ‘R Us is launching holiday marketing initiatives along with the news that its stores will open at 5 p.m. on Thanksgiving Day, and will remain open through 11 p.m.
The chain is also launching store-specific maps. Customers can use their smartphone to scan a QR code on a navigational store layout sign, which lets them search for products by name and pinpoint
their in-aisle location. In-store associates, called “G.P.S.” (Gurus for Play Stuff) will provide advice and assistance to shoppers beginning on Thanksgiving.
Read the whole story at Chain Store Age »