Grocery store chain Price Chopper is changing its name and brand positioning, per parent company, the Golub Corp. The company said it will also begin a massive modernization this
spring. The chain's new name will be Market 32, a reference to Price Chopper's founding by the Golub family in 1932. Price Chopper expects more than half of its 135 stores will be converted in the
next five years at a cost of more than $300 million.
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