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Price Chopper To Change Name, Branding

Grocery store chain Price Chopper is changing its name and brand positioning, per parent company, the Golub Corp. The company said it will also begin a massive modernization this spring. The chain's new name will be Market 32, a reference to Price Chopper's founding by the Golub family in 1932. Price Chopper expects more than half of its 135 stores will be converted in the next five years at a cost of more than $300 million.

Read the whole story at Syracuse.com »

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