NJOY is the top U.S. retail vaping product, generating a nearly 65% sales increase in the four-week period ended Oct. 5, according to market research firm IRI. The Scottsdale,
Ariz.-based electronic cigarette and vaping company's product portfolio now constitutes 23.7% of revenue in the category, per IRI Multi-Outlet data. The company recently launched a line of vape kits
and e-liquids in addition to its rechargeable and disposable e-cigarettes.
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