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Macy's Streamlines Clicks to Mobile Purchasing

Macy’s is the first United States retailer to use visual search technology from Cortexica, promising to reduce the number of clicks between inspiration and purchase to make it easy for young fashionistas to shop from their phones. Macy’s use of Cortexica’s findSimilar image recognition technology could help the retail attract a younger, up-and-coming generation of consumers that thrives on the use of imagery. 

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