In addition to the well-understood mobile shopping use cases, proximity platforms could also transform digital out-of-home, or even traditional billboard marketing. Proximity marketing can be
done at bus stops, sporting arenas and events are all areas where beacons or even near field communication chips could create multichannel campaigns. Many proximity marketing companies are providing
add-on features which help in measuring advertising and promotion effectiveness and better understand the customer journey. In the case of proximity marketing which was initially driven by SMS and
WiFi, transformation started with the introduction of NFC. BLE technology gave a meaningful direction to proximity marketing.Read the whole story at Let's Talk Payments »
