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Hotels Losing Out On Search Engine Advertising

Research firm BrandVerity's followup study on pay-per-click advertising finds that hotels could be losing direct bookings because a lot of brand ads for properties on search engines are taken by the online travel agencies like Travelocity and Hotels.com.  The study found that trademark use by third-party advertisers was less common on Google and Google Mobile but frequent on Bing, Yahoo and AOL.

Read the whole story at Big Hospitality »

1 comment about "Hotels Losing Out On Search Engine Advertising".
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  1. Chuck Ryan from Commission Junction, November 13, 2014 at 10:39 a.m.

    It was nearly impossible to click through from your newsletter to this article. And now that I am on your site there is no more information but a link to big hospitality that also doesn't work. Would love more info. Can't get it.

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