This might be a good time for us to define millennials, or generation Y. While it may sound like anyone born as of the year 2000, according to multiple sources, this group
actually was born in the 1980's and the term came to the market as of 1991. In August 2014, Autotrader.com released a study, the 2014 Automotive Buyer Influence Study, which
shows how consumers shop for cars online, offline and across multiple devices. The study demonstrated how the consumer shopping process is rapidly changing with millennials, the age into the
largest car-buying market.
Read the whole story at Crain's Detroit Business »