• by Tyler Loechner  @mp_tyler, November 17, 2014

Operative has launched a new ad operating tech meant to streamline ad trafficking, dubbed Rapid IO. The company says the new tech lets publishers “bulk import and mass modify insertion orders directly into Google’s DFP ad server.”

On the programmatic side of the things, a company representative tells Real-Time Daily that the tool is for mid-market publishers.

“Publishers of this size could use Rapid IO to take something that is brought in by an agency, and Rapid IO will programatically push that into ad server,” the rep explained, claiming it can cut costs between 40% to 70%.