MaxWorldwide, Inc., formerly L90, one of the nation's leading independent company in online ad sales and representation and a leader in traditional direct marketing, today announced the appointment of
WILLIAM H. MITCHELL as Chief Financial Officer. Mitchell began his finance career at Price Waterhouse where he became a Certified Public Accountant. He also served as Senior Vice President of
Finance at TKR Cable, Senior Vice President and Chief Operating Officer of Tele-Communications Inc.'s Atlantic Division, and Executive Vice President and Chief Financial Officer of Bigfoot
Interactive.