Around the Net
Retailer Expects Mobile to Top Desktop Action
- CMO.com, Tuesday, November 18, 2014 1:27 PM
Harvey Norman’s omni-channel strategy has come a long way since it launched an e-commerce website in 2011, says CDO Gary Wheelhouse. “I don’t think anyone would suggest that Harvey Norman was an early adopter of online. In fact, I would say there is a last mover advantage strategy,” he told delegates at MagentoLive in Sydney. “The fact is that we needed a website that connected to our 180 stores.”
