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Tool Targets Mobile Shopping Cart Abandonment

Marketing automation company Kahuna is introducing RevIQ to brands and marketers looking to implement a solution that combats mobile shopping cart abandonment by determining the right type of push notification to send to consumers. Coupons.com and Overstock.com are two of the brands that are already leveraging Kahuna’s previous mobile marketing automation solutions to maximize sales and boost use of their mobile applications. 

Read the whole story at Mobile Commerce Daily »

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