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Cyber Monday Joined by Sofa Sunday

A new major day in the UK retail industry’s calendar has been identified by analysts, with Sofa Sunday joining Cyber Monday, as a 24 hour period during which more consumers carry out safe shopping online than at other times of the year. Sofa Sunday is set to fall on November 30th this year, but unlike other periods of significant online activity, it is expected that m-commerce usage will be through the roof. The last Sunday in November is a time when people will be really thinking about the Christmas holiday ahead. And because consumers now have access to online shopping services from their smartphones and tablets, they can get much of the work done from the comfort of their living rooms.

Read the whole story at ShopSafe.UK »

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