Confidence in mobile commerce is on the rise with almost half (42%) of online consumers completing financial and travel purchases via smartphones and tablets and over half (54%) booking
hotels via mobile devices, according to a joint study by Unique Digital and YouGov. The study, which reviewed consumer use of apps for booking hotels, car hire, banking, purchasing insurance and
flights found the development of mobile has resulted in a quarter of consumers now completing a quarter of consumers will turn to their smartphone or tablet when finalising a purchase. - See
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