Around the Net
Brand Director Says Cadillac Is Luxury Brand Not Car Brand
- Fortune, Thursday, November 20, 2014 10:10 AM
Melody Lee, director of Cadillac's brand and reputation strategy is in new digs in SoHo, Cadillac's new home. Capabilities aside, she's the ideal demo for the job: 30-something, and full of — ahem — unusual ideas about cars, ideas that would make sense to Millennials, who are probably more about semiotics than sales pitches. “We want to be a global luxury brand that happens to sell cars. We don’t want to be an automotive brand.” Okaaayyyyy.
