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Neiman Marcus Taps into Apple Passbook

Department store chain Neiman Marcus is helping consumers stay in-the-know at select stores during the holiday season through a mobile messaging campaign. Neiman Marcus has deployed iBeacons, which will send messages to consumers who download the store’s passes in Apple’s Passbook application, letting them know about events and offers in-store when they are nearby.

Read the whole story at Luxury Daily »

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