Church's Chicken has never messed with its biscuit recipe until now. Now the fast food chain will try Oreo Biscuit Bites, mini-biscuits with Oreos crumbled into the biscuit dough
and topped with vanilla icing. Mark Snyder, global CMO, said the new offering is a big deal for the company. Biscuits, he said, "are core and central to the DNA of Church's. The biscuit is so popular,
we thought we could extend the equity."
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