Around the Net
Pizza Hut Goes To Old World To Tout New Innovations
- Nation's Restaurant News, Friday, November 21, 2014 9:16 AM
Pizza Hut debuted its new menu this week, “Flavor of Now,” which will include a series of TV ads debuting Sunday. Elderly citizens of Sorrento, Italy, taste test Pizza Hut's such new varieties as Peruvian cherry pepper pizza and honey Sriracha crust pizza, giving it a cold reception. The idea: younger and hipper audience will understand it's time for something new. Forthcoming ads will delve into the villagers’ views on modern innovations, including a new Pizza Hut mobile app.
