Around the Net
Apple Launches Big (RED) Effort
- USA Today, Monday, November 24, 2014 9:30 AM
Apple is launching a two-week campaign around its app store, retail locations and online store, yet another example of CEO Tim Cook's push to boost the company's corporate image. (RED), the charity started in 2006 by singer Bono with a mission to rid the world of HIV/AIDS, will turn the campaign's proceeds over to The Global Fund for use in providing antiretroviral treatment to AIDS sufferers primarily in Africa.
