Around the Net
NBA Champion Spurs Show 'Supermarketing' Skills
- NYSportsJournalism.com, Tuesday, November 25, 2014 9:30 AM
It pays to win the NBA title, as the defending champion San Antonio Spurs are finding out, with Tim Duncan appearing in national campaigns as well as alongside several of his teammates. The players are in a series of new spots for supermarket chain H*E*B*, with the crew getting to show off their comedic talents. For its part the grocer supports the team as a presenting sponsor and via multi-platform activations such as fan experiences, community endeavors and marketing on TV, Internet, in-arena and POP.
