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Data Scientists Focus on Mobile Shopping

  • Wired UK, Wednesday, November 26, 2014 12:49 PM

"We haven't scratched the surface of what we can do withecommerce -- the only constant is that the rate of change is accelerating faster and faster, so there's an awful lot of work to do." Chris Morton, cofounder of Lyst, is working to propel that progress forward with his platform, a personalised shopping list feed for consumers. Speaking at WIRED Retail, he explains that his team of 70 is made up of around half data scientists, who are tracking every moment of user behaviour to help brands monopolise on mobile shopping.

Read the whole story at Wired UK »

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