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Five Brands Lead Omni-Channel Marketing

Sixty percent of online adults in the U.K. and U.S. now use two or more devices every day. But only 7% of marketers feel able to deliver effective cross-channel marketing strategies. Five U.K. brands have been successful where others haven’t: At the jump, read why John Lewis, British Airways, Virgin Trains, The National Lottery and digital retailer Argos are succeeding in cross-channel marketing. 

Read the whole story at The Guardian »

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