The Association of American Cancer Institutes had a 56-page advertorial section in US Airways Magazine's October issue showcasing its work and the contributions of many of its
member academic cancer centers have made. But it was apparently not labeled as an advertorial, despite the estimated $200,000 cost. A representative of Pace Communications, publisher of US Airways'
in-flight magazine said readers would be smart enough to know the difference. Read on.
Read the whole story at MedPage Today »