Target Corp. is partnering with Google on a mobile game with a point-of-purchase vector. The project, Bullseye's Playground, at Target.com/Play, lets consumers play
interactive games. In-store promotional signage will prompt shoppers to play, with special codes that they can use to unlock characters and new game levels. For every game played with Bullseye’s
Playground, Target will donate $1 to St. Jude Children’s Research Hospital – up to $1 million.
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