Reebok has signed a six-year deal to become the official outfitter for UFC, beginning in July. The two parties will create marketing and a line of apparel and footwear to be worn
at UFC-sanctioned events, with revenue going directly to fighters (and a portion being donated to Fight for Peace). Reebok president Matt O'Toole calling mixed martial arts "one of the fastest-growing
sports in the world" that inspires some 35 million people to "train hard."
Read the whole story at NYSportsJournalism.com »