Apple Computers has launched a new advertising campaign featuring people who have switched from PCs to the Macintosh. The campaign will debut today on television with eight different ads, each
highlighting a different "switcher" telling their story. The "switchers" featured in the Real People campaign come from diverse backgrounds, including a Windows network administrator, a writer, an
illustrator, a small business owner, a programmer, an interactive producer and a DJ. This will be Apple's largest ad campaign since "Think Different" was launched in 1998. The TV ads start today on
major cable networks like ESPN, CNBC, Comedy Central and Fox News and will appear this week on ABC's Boston 24/7 and The Drew Carey Show, as well as NBC's ER and NBA Finals broadcasts. Print ads are
in this week's issues of Time and Newsweek, and will appear this month in a number of other major magazines. As part of the campaign, Apple has also set up a special website for users interested in
learning more about switching at http://www.apple.com/switch.