Kraft Foods Group is planning a major campaign to back the national rollout of McCafe bagged coffee, set to hit store shelves next week. The product is being introduced in
partnership with McDonald's. McDonald's' AOR DDB Chicago will be lead creative agency for the campaign, which is expected to begin in the first quarter of next year with national TV, print and
digital. Kraft is leading the manufacturing, distribution and marketing for McCafe in stores.
Read the whole story at Advertising Age »