Scotch whisky brand Johnnie Walker’s leveraging of Uber’s capabilities to discourage partygoers from drinking and driving by offering 250,000 kilometers of free rides points to
the ride-sharing service's potential for marketers as adoption continues to grow. Safe driving campaigns serve as a way to build brand loyalty and awareness, such as AT&T’s It Can Wait
program. These actions enable brands to emit a positive ambiance, elevating their reputation in consumers’ eyes.
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