There is a new cause-marketing platform involving table tennis and led by TopSpin, under the auspices of Peter Farnsworth, former NBA veteran marketing executive and current CEO
for brand and marketing firm FoxRocks. In a Q&A, he reveals how the business and sports communities come together to not just play the game but to support TopSpin's efforts to aid the education
and sports programs among disadvantaged communities. The next event is this evening in New York and includes Coca-Cola, Amex, the NBA, WNBA, NFL, and Turner Sports.
Read the whole story at NYSportsJournalism.com »