UFC and Reebok have inked a six-year partnership making the sports gear and shoe company the official supplier for the mixed martial arts promoter. Starting next July the company
will be the official provider of uniforms for fighters and will start offering its own line of MMA merchandise and gear. Said brand president Matt O’Toole, “I think that this link between
all these [sports] that are a little grittier or a little tougher is really more recognizing the way young consumers see fitness today.”
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