Ex-P&G brand Sunny Delight is rolling out Fruit2O, a new brand of flavored sparkling waters. It is also trying an energy drink. The brand's successes demonstrate how its equity
has strength and is keeping it afloat as an orphan. "It's liberating – I know everyone in the company," says Billy Cyr, Sunny D's chief executive. "The biggest change is you can make fast
decisions. We're more nimble."
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