DoubleClick Buys Sabela From Rival 24/7 Media

  • May 2, 2001
DoubleClick Inc., a digital marketing solutions company, has purchased the intellectual property assets of Sabela Media, Inc. from 24/7 Media, Inc. Financial terms of the deal were not disclosed. As part of this transaction, 24/7 Media will retain all assets not associated with the intellectual property of Sabela Media. Sabela Media, a global ad serving, tracking and analysis company, is headquartered in Sydney, Australia, and has over 150 clients worldwide.

- Adam Bernard

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