Krispy Kreme is ramping up its mobile strategy to reward customers and compete with other major quick-service restaurants’ loyalty platforms with the release of its My Krispy Kreme Treats
mobile application. Customers in the Nashville, Richmond, Grand Rapids and greater Detroit areas can take advantage of the loyalty app, which offers rewards point for each purchase made that can be
redeemed for free products at bricks-and-mortar Krispy Kreme stores.
Read the whole story at Mobile Commerce Daily »