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Apps Lead Time Spent Online

There has been a tectonic shift in the way consumers spend their time online. In October 2014, 52% of the time consumers spent online occurred within smartphone and tablet apps, according to new data provided exclusively to Internet Retailer from web and mobile measurement firm comScore Inc. 40% of online time was spent in web browsers on desktops and laptops and 8% spent in web browsers on smartphones and tablets. Giants are leading the way, with consumers spending quite a bit of time in the mobile apps of such players as Facebook Inc., Google Inc., Twitter Inc., eBay Inc. and Inc

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