• by Amy Corr  @MediaPostOTL, December 15, 2014

MEC hired Kat So as managing partner to serve as agency lead on the Citi Enterprise Global business. She will report to Rick Acampora, president of client services & business development, MEC North America. So brings more than 18 years of industry experience, working with clients like Jaguar, Land Rover, Toys R Us, Kimberly Clark and Beiersdorf. In her new role, So will lead the execution of Citi's brand strategy across the globe, delivering solutions that connect data, planning and digital. Prior to MEC, So was client leader in MindShare's Sydney office, where she drove strategic integration and alignment across various clients. Additionally, So served as group account director at Mitchell & Partners, also out of Sydney, where she led the successful introduction and adoption of key digital disciplines including SEM and SEO. "We are thrilled to bring Kat's caliber of talent to the MEC team and look forward to watching her thrive," said Acampora. "Her proven ability to apply strategic thinking to deliver growth ladders back to MEC's ambition and commitment to be our clients' most valued business partner. I look forward to her bringing to life Citi's brand vision at both a local and global level."