Around the Net
Apparel Brands Offers Snapchat Discounts
- Mobile Commerce Daily, Thursday, December 18, 2014 2:06 PM
Apparel and accessories brand Lacoste is running an ongoing campaign on Snapchat using its crocodile logo and offering 20 percent off customers’ next purchase. As Snapchat appeals to more brands, the messaging app and Lacoste most likely share the same core audience, including millennials and Generation Z. Therefore, the platform seems like an ideal location to reach Lacoste’s audience.
