Around the Net

Apparel Brands Offers Snapchat Discounts

Apparel and accessories brand Lacoste is running an ongoing campaign on Snapchat using its crocodile logo and offering 20 percent off customers’ next purchase. As Snapchat appeals to more brands, the messaging app and Lacoste most likely share the same core audience, including millennials and Generation Z. Therefore, the platform seems like an ideal location to reach Lacoste’s audience.

Read the whole story at Mobile Commerce Daily »

Next story loading loading..

Discover Our Publications