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Mobile Impacting Luxury Shopping in China

The growth of mobile use in China is closely related to the growing popularity of mobile messaging app WeChat, which hit 468 million monthly active users this year. The app’s rapid ascent to become China’s top mobile messaging site has had many luxury brands rushing to set up their official accounts. Mobile dominance has huge implications for online luxury shopping as well. A survey released by marketing agency DigitasLBi in April found that 70 percent of Chinese respondents had made a purchase via smartphone within the past three months. 

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