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Super Bowl Survey: TV Sets, Smartphones, Selfies Will Rule

With Super Bowl XLIX about six weeks off, marketers who have paid upward of $4.5 million to air spots on NBC on Feb. 1 have questions regarding the habits of viewers. For instance, how many will be watching and remembering the commercials, how many are willing to turn viewing into spending and what devices in addition to TV will they be using. YuMe found that while TV is still the No. 1 option for the Big Game, more people than ever will be using multiple devices. A strong number not only watch but recall ads and that interacting with friends via smartphones and other platforms.

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