Starbucks said it expects to set a record for Starbucks Card purchases on Dec. 24, simply because people are going to do at the last minute what they could do today. The chain
expects it will easily top the more than 1,500 gift cards per minute that were purchased at its stores in the U.S. and Canada last Christmas Eve. The Starbucks Cards, launched 13 years ago, are a big
revenue generator: more than $20 billion has been loaded onto them in just the U.S. and Canada. In the past year, alone, $4 billion has been loaded onto the cards.
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