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P&G Ditches Camay and Zest

Procter & Gamble Co. is selling its Camay and Zest brands to European rival Unilever as part of a broader effort to focus on more profitable brands. The sale includes the global Camay brand, the Zest brand outside of North America and P&G's Talisman manufacturing plant in Mexico. The companies did not disclose a sale price, but they expect to complete the deal during the first half of next year.

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