Around the Net
Pepsi Tries Drinkfinity In Brazil
- Advertising Age, Wednesday, December 24, 2014 9:16 AM
PepsiCo is trying out a more sustainable future of bottled beverages. Drinkfinity, developed in Brazil, and initially only available in that country, is a "personal and portable hydration system," consisting of pods that are inserted into the top of a reusable bottle filled with water and squeezed. Drinkfinity can be had in Brazil from an online store offering a $34 Welcome Kit consisting of the vessel and two 10-packs of pods in a choice of five flavors.
