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Meet "Choose Your Own Adventure" Video Startup Interlude

Dusting off the old “Choose Your Own Adventure” model, video startup Interlude is winning over viewers by letting them decide what direction music videos take. “As the [video] plays, a viewer is prompted with questions about how to proceed -- wear the black dress or the white one? -- and the video seamlessly integrates each choice,” The New York Times reports. Interlude recently entered into a joint venture with Warner Music Group.

Read the whole story at The New York Times »

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